Tata Motors joins hands with Paytm and CEAT

Tata Motors today announced a partnership with CEAT and Paytm. The later would partners in Tata’s Loyalty Programs- Tata Delight and Tata Emperor.

The Loyalty programs are designed to offer loyalty benefits for members from across several product segments. The alliance will enable customers to collect and redeem reward points as they buy CEAT tyres, or conduct transactions on Paytm or with other Tata loyalty program partners.

Tata Motors Senior Vice President (Commercial-CVBU), R. Ramakrishnan said, "At Tata Motors; we constantly endeavor to delight our customers. Our Customer Loyalty Program is a step further in this journey. It is indeed inspiring to see CEAT & Paytm coming forward and associating with us in this journey. Both CEAT and Paytm are known to set high standards of customer satisfaction and as a team; we hope to exceed all the expectations of our customers."

(Image credit: Indiatimes)