Instagram rolls out a new logo, typography and more in visual refresh
May 24, 2022, 13:21 IST
- Instagram rolls out a new typeface, that took inspiration from multiple global scripts.
- The new typeface is called ‘Instagram Sans’.
- According to the company, new design puts content at the centre, with a focus on self-expression.
Advertisement
In a bid to give a visual refresh to its app, the Meta-owned photo-sharing platform Instagram has announced that it is introducing a brighter icon along its own typography.The company said that its new design system puts content at the centre, with a focus on simplicity and self-expression.
"We are bringing new energy and purpose to our colours, typeface, logo and other brand elements with a refreshed visual identity. Our new system is designed to embrace continued evolution to help us create more immersive and inclusive experiences for our community," Instagram said in a statement.
Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More
"Our vibrant gradient was reimagined using an innovative 3D modelling process to make it feel illuminated and alive. The Instagram gradient, made up of our brand colours, is the foundation of our complete color system.
Advertisement
Instagram Sans is new way for the company's global community to express themselves on Instagram in places like Stories and Reels.
SEE ALSO:
Google’s new research on digital wellbeing needs your data to dig deeper into user behavior and reduce the risks of smartphone addiction
iPhone 14 could get costlier as it’s rumored to feature a more advanced front camera