Beata Zawrzel/NurPhoto via Getty ImagesIAC acquired People Media for $80 million in cash in July 2009, months after Match Group's inception. Tech Crunch reported the deal included 27 targeted dating sites, including BlackPeopleMeet.com and SingleParentMeet.com, with a combined 255,000 subscribers.
In 2011, IAC's Match Group announced another blockbuster acquisition of OkCupid for $50 million. OkCupid differed from other dating sites at the time by skipping the subscription-model and offering services free of charge. OkCupid, geared toward younger people, raised $6 million in funding prior to its acquisition, per TechCrunch.
Today, Match Group's portfolio of apps includes:
- Match, the company's original app, which is available in 25 countries
- Tinder, which lets users swipe through potential matches
- Hinge, an app focused on finding relationships
- POF (Plenty of Fish), one of the largest dating sites in Match's portfolio and available in over 20 countries
- OkCupid, which asks users multiple choice questions to determine compatibility
- OurTime, a dating app for singles over 50
- Meetic, which serves European countries
- Pairs, which serves Asian countries
- Upward, a Christian dating app for Gen Z and millennials
According to data from mobile analyst firm Sensor Tower, as of 2014, Match Group's portfolio of apps saw an estimated 56 million installs globally. In the first three quarters of 2020, Match Group reached 82 million installs worldwide, an increase of roughly 46%.