The state of Uttar Pradesh and how it’s been feeding Facebook ad revenues
May 19, 2022, 14:16 IST
- Koo spent over ₹1.5 crore across 285 ads on Facebook and Instagram between February 15 and May 15.
- Bharatiya Janata Party (BJP) Uttar Pradesh (UP) was the second highest spender on Facebook ads in the last three months.
- Uttar Pradesh continues to be the biggest source of ad revenue for Facebook, the data shared by Ad Library shows.
Advertisement
Homegrown microblogging app Koo has been spending more than the Uttar Pradesh (UP) division of ruling party Bharatiya Janata Party (BJP) on Facebook advertisements in the last three months.A quick study of the Facebook Ads Library revealed that Koo spent over ₹1.5 crore across 285 ads on Facebook and Instagram between February 15 and May 15. It was followed by BJP UP, which spent ₹1.4 crore across 1,301 ads in the same time frame.
But it is to be noted here that while Koo spent the amount on a national campaign, UP BJP spent almost the same amount on a single Indian state.
Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More
Uttar Pradesh is the biggest source of ad revenue for Facebook
BJP UP is the highest spender on Facebook ads in the state. UP went for its assembly elections between February 10 and March 7 leading to BJP’s aggressive spends in the closely contested election.
Advertisement
Uttar Pradesh continues to be the biggest source of ad revenue for Facebook, the data shared by Ad Library shows. It is followed by the Punjab region, which accounted to only a third of the amount spent on ads in Uttar Pradesh.
State | Amount spent on Facebook ads between Feb 15-May 15 | Top advertiser |
Uttar Pradesh | ₹6.6 crore | Bharatiya Janata Party (BJP) UP |
Punjab region | ₹2.2 crore | Aam Aadmi Party (AAP) Punjab |
Maharashtra | ₹1.3 crore | Miracles Academy of Arts & Media |
Gujarat | ₹0.65 crore | Koo |
Karnataka | ₹0.65 crore | Koo |
Madhya Pradesh | ₹0.63 crore | Koo |
Delhi | ₹0.62 crore | Samajwadi Party |
Rajasthan | ₹0.62 crore | Koo |
While BJP UP focused solely on Uttar Pradesh, Koo has been running nationwide advertising campaigns for quite some time. Koo — the Indian rival of Twitter — has been among the top three advertisers in the top eight states, according to Facebook Ads Library.
Apart from Koo and BJP UP, Hindu Publicvibe and Samajwadi Party were the third and the fourth biggest spender of Facebook ads nationally. However, most of these ads were targeted towards people living in Uttar Pradesh.
Overall, ₹189 crore has been spent on Facebook and Instagram ads since February 2019, when Facebook started publishing its ads library data publicly.
Advertisement
SEE ALSO
Heatwave has turned ACs from a luxury to a necessity — but margins remain muted for the players
Google Russia has no money to pay salaries to its 100 employees, heads for bankruptcy
Reliance Jio Vs Bharti Airtel — Four Charts That Showcase How The Indian Telecom Giants Faired In 2022