The 10 things in advertising you need to know today
1. Bud Light is making drastic changes to capture the minds of American millennials. Bud Light doesn't want to be the laughingstock of the beer industry any more.
2. Telenor is acquiring marketing technology firm Tapad. The Norwegian telecoms group said the deal is valued at $360 million.
3. These people left Yahoo less than 3 years after their startups got acquired by Marissa Mayer. Mayer spent billions of dollars on acquiring startups during her 3 years at the company.
4. The biggest restaurant brands are investing billions on something that isn't food. The companies want to be seen as fresher, cleaner, and more modern.
5. Dozens of teenagers told us what's cool in 2016. These are their favorite (and least favorite) apps.
6. Netflix and Amazon outspent everyone at Sundance. Here are the films they dropped millions on.
7. Shoppers are abandoning traditional retailers for an unlikely replacement. Refinery 29 is reporting that retailers are now selling clothes at higher prices.
8. Here's how IKEA creator Ingvar Kamprad built the world's largest furniture retailer. He made a $39 billion fortune.
9. Why one of Coke's star female execs gave it up after 7 years to join an ad agency. Wendy Clark, DDB's North American CEO and president, spoke to Business Insider about the transition.
10. Samsung has started supporting ad blocking plugins. The change will allows ad blocking support for the default Samsung Internet browser, The Verge reported.