The 67 types of people in America, according to market researchers

Sixty-one percent of the people in my neighborhood are Laptops and Lattes; 16% are Trendsetters; 14% are Metro Renters.

At least that's how Esri see it.

The market research giant, with over a billion dollars in annual revenue, divides Americans into 67 different groups based on household characteristics, personal characteristics, and more-gathering and then maps where they live. Esri gathers info from the Census, the American Community survey, and other licensed or proprietary databases.

Clients use this information to decide where to open stores, post advertisements, build developments, and more.

You can check your zip code here.

Laptops and Lattes, if you're wondering, are well-educated and affluent professionals in the city. These yuppies "spend money on nice clothes, dining out, travel, treatments at day spas, and lattes at Starbucks."

Trendsetters and Metro Renters live nearby but don't have as much money. Metro Renters may be students or hard-working professionals trying to get ahead. Trendsetters embrace the motto of "You Only Live Once," according to Esri.

Other groups in the US include Top Tier-aka the one percent-Soccer Moms, Comfortable Empty Nesters, American Dreamers, Diners & Miners, Young and Restless, and more. Below, you'll find Esri's short descriptions and, amusingly, stock images associated with each group.