Customized wedding bands usually cost a lot because of the labor and time that goes into crafting a ring from scratch, but not at Holden — prices start at just $179.
If you think all wedding bands look the same and would prefer a custom one, check out Holden. It's part of a growing group of online direct-to-consumer shops that are changing how we shop for wedding bands and engagement rings, and one of the best advantages is the ability to customize your ring.
Instead of choosing from a pre-designed ring, you start with one of eight ring profiles, and then choose the metal, width, finish, and engraving. The rings start at $179 for a classic 10k yellow gold band and max out at $1,199 for a platinum multi-faceted style, and can take up to two weeks to produce — which is pretty quick for a full custom job.
The reason Holden can keep its costs down is because there's no middleman or storefront. Instead, rings are made in-house with 3D technology and wax molds, and go directly to the consumer for a fraction of the price of traditional jewelry retail markups, which are often 8x to 10x the cost of production.
There's also a free ring-sizing kit, free engraving, free ring resizing (once per calendar year), free shipping, a lifetime warranty, and payment plans for an easier time on your wallet. But the return window is pretty short at just 14 days and doesn't apply to any ring that has been previously exchanged, altered, or resized, even if done in-house at Holden.
Holden is definitely one of the newer startups in this guide and we get that shoppers might hesitate at drop a few hundred dollars, but since its launch in April 2018, revenue has doubled month over month and direct-to-consumer fine jewelry startups are becoming more mainstream, so it's definitely a growing company.
Pros: Fully customized rings, easy online interface, can see rings at NYC studio by appointment, free engraving, free ring resizing (once per calendar year), free shipping, a lifetime warranty, and payment plans
Cons: Short 14-day return window, shoppers who don't live in NYC can't view rings in person, limited styles currently