The chip company Amazon bought for $350 million has a new product that could terrify Intel
Amazon's new Annapurna chips might not be an immediate threat to Intel - yet. Bloomberg reports that they are more geared towards the low-power servers and computers, as opposed to the high-end market Intel traditionally goes after. Plus, Intel already owns nearly 96% of the data center market, so it's hard to see Amazon's new chip putting a serious dent on its business any time soon.Intel wasn't immediately available for comment, but when we spoke to Diane Bryant, Intel's data center boss, in November, she shrugged it off as merely one of the many comeptitors.
"When you have 97% share of the market, you're always looking for where the competition may come in," Bryant said. "As long as I can give the cloud service providers the best technology, I believe [customers] will continue to rely on us based on the investment that we make."Disclosure: Jeff Bezos is an investor in Business Insider through hispersonal investment company Bezos Expeditions.