The psychology of why we hate cheap things

The School of Life

Why is it that we're often drawn to the biggest price tags, and tend to scoff at things with small ones?

"In assessing what material things are important and worth paying attention to, we're oddly prejudiced against cheapness, and frustratingly drawn to the expensive, for reasons that don't necessarily stand up to examination," explains The School of Life in its mini documentary, "Why We Hate Cheap Things."

There are both historical and psychological explanations for why we dismiss cheap things. Here's the gist: