The top 100 brands for millennials

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A sign is seen outside the Apple Store in Covent Garden in London, April 10, 2015. REUTERS/Toby Melville

Thomson Reuters

A sign is seen outside the Apple Store in Covent Garden in London

Millennials make up a crucial group of consumers.

Ad agency Moosylvania asked over 3,500 millennials - defined as 20 to 35-year-olds - to select their favorite brands over the past three years.

Great Questions, LLC helped rank the winning brands.

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These brands are the ones that came out on top.

Some are surprising - others, not so much.

A common theme for successful brands? Engaging with millennial consumers via social media.

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