Gwyneth Paltrow is auctioning off one of her past Oscars gowns to raise money for coronavirus relief, seven years after admitting it wasn't a frock that she remembers fondly.
Paltrow revealed on Saturday that she would be donating the Calvin Klein dress that she wore to the 2000 Oscars for the All in Challenge, which is raising money to provide food assistance to families who have been affected by the ongoing pandemic.
Paltrow took to Instagram to share news of her involvement in the challenge, joining a growing list of celebrity supporters including Leonardo DiCaprio, Madonna, and Matthew McConaughey.
A post shared by Gwyneth Paltrow (@gwynethpaltrow) on Apr 17, 2020 at 2:52pm PDT
"I'm participating in this because, as we know, there are so many millions of people in this country who are deeply affected by the COVID crisis," Paltrow said in the video. "We are going to be in for a period of difficulty, we all really need to band together."
"It was a hand-beaded Calvin Klein dress, I wore it to the Oscars the year after I won," Paltrow said, referring to her 1999 best actress Academy Award for her role in "Shakespeare in Love."
Paltrow described the dress as "very end of the '90s, which is back in style now so I thought it would be a good one to donate."
The star also revealed in her Instagram caption that the outfit "holds great sentimental value."
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Some eagle-eyed fans realized that Paltrow was auctioning off the same dress that she had previously ranked among her least favorite Oscars outfits
In 2013, Paltrow wrote about her best and worst red-carpet moments at the Academy Awards for an article on her Goop website. She called the Calvin Klein outfit an "okay dress but not Oscars material."
"I chose it because I wanted to disappear that year," she added.
"There were a few issues," she wrote in the Goop article. "I still love the dress itself but I should have worn a bra and I should have just had simple beachy hair and less makeup. Then it would have worked as I wanted it to — a little bit of punk at the Oscars."
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While the Calvin Klein number may not be Paltrow's favorite Oscars dress, the auction does come with some additional perks
The winner will not only receive the custom-made gown, but Paltrow will personally give it to them "over a cup of tea or a glass of wine."
They will also get a free round-trip flight to Los Angeles, as well as a one-night stay at an LA hotel.
The auction notes that the time of the trip will be "mutually agreed upon and determined at a later date when it is safe to do so."
Paltrow said she was nominated to take part in the All in Challenge by the entrepreneur Gary Vaynerchuk, who helped create the challenge with Michael Rubin, the founder of online retail company Fanatics
According to its website, the All in Challenge "aims to be the world's largest digital fundraiser in history by raising tens of millions of dollars" for the nonprofit organizations Meals on Wheels, No Kid Hungry, and America's Food Fund.
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"Food insecurity is a mounting issue, but never more important than during COVID-19 and the unprecedented shortage of food resources our nation is facing," the site states.
"Among those most in need: students who rely on currently closed schools for several of their meals each week; the newly unemployed who are facing uncertain circumstances; and a vulnerable elderly population sequestered in their homes without access to food."
Rubin and Vaynerchuk set out to recruit the "biggest athletes, teams, leagues, celebrities, and business moguls" to "challenge each other to up the ante and provide incredible prized possessions and once-in-a-lifetime experiences for fans."
Fans can either bid on items through the site's auctions, or enter for their chance to win one of its sweepstakes
Among the sweepstakes opportunities, which fans can enter for as low as $10, are: golfing with Justin Timberlake and Bill Murray; having a "Texas football experience" with Matthew McConaughey; and running a lemonade stand with Hugh Jackman and Ryan Reynolds.
Currently up for auction are Meek Mill's 2018 Rolls-Royce Phantom, a double date with Ciara and Russell Wilson, and batting lessons from Alex Rodriguez, among many other items and experiences.
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Paltrow's Calvin Klein dress is currently bidding for $6,250 and the auction ends on May 1. She has since nominated Drew Barrymore, Cameron Diaz, and Lake Bell to take part as well.
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