Jaclyn Hill says she's owning her mistakes by rereleasing her infamous lipsticks in a new formula

Jaclyn Hill says she's owning her mistakes by rereleasing her infamous lipsticks in a new formula
Jaclyn Hill first released lipsticks in 2019, and quickly received criticism for numerous reasons.Photo by Desiree Navarro/WireImage
  • Jaclyn Hill is launching new liquid lipsticks and lip liners through her brand Jaclyn Cosmetics.
  • The line seems to be a reformulation of her infamous cream lipsticks from 2019.
  • Hill said on Instagram that the new makeup is a chance for her to own her mistakes and "rise up."

Nearly two years after her infamous lipstick launch, Jaclyn Hill is releasing a new line of lip products.

She announced Jaclyn Cosmetics' upcoming makeup collection via an Instagram video on Wednesday, saying the line is a chance for her to own her mistakes. It's being released on March 18, though no other details have been announced.

"A lot of people say that when one door closes, another one opens - and I disagree," Hill said in the clip. "Because sometimes, you have to break that door down."

A post shared by J A C L Y N (@jaclynhill)

According to Hill, releasing her new makeup is "the most anticipated, exciting, and nerve-wracking" thing she's "ever done."

"This collection is so much more than makeup," she said. "I have realized that with everything that I have been given in life, how important it is for me to be a role model to so many different people."


She then shared a message to young girls who "are different, who don't fit in, who are bullied," and those who have big dreams: "You can be whatever you want to be, even if a million people tell you no. It doesn't matter. It is up to you. You are the only one in control of your life and your destiny."

"Even when I look at my nieces, I just have no choice but to stand up, rise up, and be the best that I can be for them, and that's exactly what this collection represents," she said. "So I say own your mistakes, own who you are, and be 'poutspoken.'"

Jaclyn Hill's new makeup collection seemingly includes her old lipsticks in a new formula

Though the influencer and her brand have not yet shared details about the lip-product line, videos of the collection show numerous liquid lipsticks - and matching lip liners - in nude shades.

Jaclyn Hill says she's owning her mistakes by rereleasing her infamous lipsticks in a new formula
The influencer's new line seems to be a reformulation of her old products.Jaclyn Hill/Instagram

Hill's original line consisted of nude lipsticks in cream formulas. She first released the products in 2019, and quickly received criticism after people said their orders arrived broken and covered in "black dots."

The lipsticks were eventually pulled from Hill's online store after people said their lips became swollen and covered in bumps after using them.


Hill went on to release a limited-edition highlighter collection that year, but her brand fell to the wayside in 2020 as it failed to release any new products. This year, however, has proven to be a fresh start for Jaclyn Cosmetics, with Hill releasing mystery boxes for Valentine's Day, blush and bronzer palettes, highlighters, and now lipstick.

The influencer has received lots of support from her peers, including James Charles and Jeffree Star

In the comment section of her Instagram video, YouTuber Kandee Johnson wrote: "So proud of you Jaclyn! you're a powerful inspiration with a huge heart!"

James Charles also wrote "proud of you," while Jeffree Star liked the post. Nikita Dragun, on the other hand, said "as she should," and Patrick Starrr said "Amazing."

Representatives for Jaclyn Hill and Jaclyn Cosmetics did not immediately respond to Insider's request for comment.