The "Ted Lasso" star, who was named best actor in a television musical or comedy, tuned into the event in a pastel-colored tie-dye sweatshirt from Forward__Space, a New York-based dance and exercise studio that was founded by his sister, Kristin Sudeikis.
The $110 Listen + Lead tie-dye hoodie is hand-dyed in Brooklyn, New York. It has the Forward__Space logo printed across the front and the studio's mantra, "Listen + Lead," displayed on the back. The sweatshirts are made from an eco-friendly polyester-cotton blend, according to the studio's website.
"I believe in the product as much as the message," the actor told Variety of the sweatshirt. "I had a multitude of hoodies of a multitude of things I believe in and support. This one seems most appropriate."
—Wu-Tang Is For The Children (@WUTangKids) March 1, 2021
Golden Globes co-host Tina Fey mentioned the actor's sweatshirt shortly after his acceptance speech.
"If anybody wants to know where they can get Jason Sudeikis' hoodie, go to nbc.com/globesfashion," Fey said, directing people to a nonexistent website.
Representatives for Forward_Space, Jason Sudeikis, and Kristin Sudeikis did not immediately respond to Insider's requests for comment.
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