Jessie J's dramatic rendition of her song 'Price Tag' is going viral on TikTok

• Audio from Jessie J performing her song "Price Tag" is going viral on TikTok.
• In the performance, Jessie J adds in numerous vocalizations and riffs that have become meme fodder.
• TikTokers are mimicking her singing style, and making memes based on the lyrics.

It's 2011 again on a certain corner of TikTok, and Jessie J's "Price Tag" is the song of the moment.

Or at least, a very specific rendition of it, in which Jessie J riffs, adds in new vocalizations, and spontaneously speaks certain lyrics of the song. The performance, which appears to be from a 2011 Christmas program on the BBC's "Top of the Pops," has become meme fodder, with people mimicking Jessie J's singing style in the video and using it to describe scenarios like wireless headphones running out of battery.

The performance isn't a new meme - in fact, jokes about one particular vocalization in which the singer lowers her pitch before saying "break it down" have been circulating online for over a year, with people equating the sound to "dying AirPods."

—reaction videos archive (@stanstorage) December 29, 2019

One TikTok dating back to April 2020 amassed over 100,000 likes by making the same joke, and others (using the same audio as that particular upload) have also gotten upwards of 20,000 likes on TikTok as well.

Now, however, other moments of the performance have garnered meme-generating attention, with many creators using audio uploaded by user @drfeelokay. That account posted three clips, starting with the "dying AirPods" moment.

@drfeelokay

Jessie J being strange part 2/3#IsThisAvailable #bambeleo #FitnessRoutine #greenscreenscan #LiftandSnatchBrow #nflplayoffs #airpods #fyp #jessiej

♬ original sound - dr. feelokay

The meme response to the song is similar to how TikTok reacted to Wendy Williams' performance of "Native New Yorker" on "The Masked Singer" - drawing out every single iconic moment and making countless memes out of them.

Read more: TikTok still can't get over Wendy Williams' wild performance on 'The Masked Singer'

Particular segments of Jessie J's performance have taken off on TikTok, especially the moment in which Jessie J emphasizes the last syllable of the lyric, "when music made us all u-NITE."

@yabbadabba1

this sound is sending me into the stratosphere ##fyp ##NIGHTT ##greenscreen ##cleantok

♬ original sound - dr. feelokay

@vctrknda

I HAD TO ##jessiej ##unite ##FYP ##viral

♬ original sound - dr. feelokay

@jackdengland

it’s so weird... ##fyp ##xyzbca ##movietok ##movietheater

♬ original sound - dr. feelokay

@frog._.dad

Why did she have to go so hard

♬ original sound - dr. feelokay

Aside from the tried and true AirPods joke, people are simply imitating her vocalizations or making memes that include longer segments of the performance.

@heartthrobert

#jessiej #sharktank

♬ original sound - Rob Anderson

@p_manzo

jessie j >>> ##foodie ##joblife ##mlkday ##cleantok ##fyp ##jessiej

♬ original sound - Rob Anderson

@griffin_rose1

She so funny omg but in all seriousness tho she’s amazing #jessiej #music #fyp

♬ ME! (feat. Brendon Urie of Panic! At The Disco) - Taylor Swift

@lunchboxjohnny

you-NIGHTTTT #jessiej

♬ original sound - Johnny

Despite being an established meme, TikTok has given all of the singer's iconic vocalizations during the performance new life.