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These Are Most-Loved - And Most-Hated - Brands Of The Year

Dec 12, 2014, 14:30 IST
Reuters/Tony Gentile

Which brands improved their reputations on social media in 2014? And which companies made them worse?
Those are the questions we asked Sprinklr, a social media management software company, which used its Social Index tool to track 35,000 brands across a range of social networks to find out which companies saw the biggest increases in consumer love, and which lost the most ground from January through December.
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