These are the 10 best-selling sneakers in 2018 so far
- NPD sports industry analyst Matt Powell recently revealed a list of the 10 top-selling sneakers of the first quarter of 2018.
- All 10 are shoes made by Nike. Nine out of the top 10 best-selling sneakers were either Nike or its Jordan brand. The tenth was a shoe by Converse, which is also a Nike subsidiary.
- For the first time in months, there were no Adidas shoes in the top 10.
- None of the top-selling sneakers were performance shoes, continuing the trend away from performance sneakers.
Nike is dominating the sneaker industry.
According to NPD sports industry analyst Matt Powell, nine out of the top 10 best-selling sneakers in 2018 so far have been made by either Nike or its Jordan brand. The remaining sneaker is the Converse All Star Low, which is also made by a Nike subsidiary. Powell also noted that for the first time in months, no Adidas shoes made the top 10 list of best-selling sneakers, in part because the company is diversifying its portfolio.
He explains in his note that the first-quarter sales figures show a continuing shift away from performance and towards lifestyle, thanks to the ongoing athleisure trend. The $65 Nike Tanjun remained in the number-one spot based on sales. In February, Powell told Business Insider that the affordable shoe posting such strong sales reflects a shift towards a more moderate market.
See which other sneakers are top sellers based on sales: