Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

This $130 ring is actually a panic button in disguise

Avery HartmansJan 6, 2017, 19:45 IST

Nimb

Anyone whose been in an unsafe situation knows the feeling: the creeping sensation of dread and the worry that you won't be able to get help fast enough, should you need it.

While smartphones make it easier than ever before to dial 911, and smartwatches include features like SOS, sometimes you just want the people in your life to know where you are before something bad happens.

Enter Nimb: a panic button disguised as costume jewelry.

Complimentary Tech Event

Transform talent with learning that works

Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

The Nimb ring is designed to be a quick, subtle way to send your location to anyone from friends to emergency personnel to alert them that you're in a dangerous situation.

Here's how it works: