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Morning Brew

• My favorite email newsletter to get caught up on everything happening in the business world is Morning Brew.
• This daily newsletter, originally geared towards college business students, wastes no words in telling you what you should know about finance, tech, media, retail, international news, and more.
• At the same time, it's fun to read, so learning the news every morning doesn't feel like a chore.
• You can subscribe to the Morning Brew for free here.

There aren't many email newsletters that I open and read on a consistent basis.

After years of subscribing to and unsubscribing from newsletters that mostly only succeeded in cluttering my inbox, I've finally narrowed my morning reading material down to just two pieces of content.

One, The New York Times' Daily Briefing, covers general news. The other, which I stumbled across as an undergrad majoring in business administration, is a business and tech newsletter called Morning Brew.

Founded in 2015 by two business students at the University of Michigan, Morning Brew delivers the important business news of the day with a concise, approachable, and witty style. It greets its nearly one million subscribers, who are mainly in their mid-to-late-20s and work in finance, tech, and consulting, every weekday around 7 a.m., informing them about what's happening in the business world, and why they should care.

Gmail

Though the formatting has changed over the years and continues to evolve, you can usually expect the following:

• News blurbs covering the latest in any industry going through change, not only finance and tech, but also media and entertainment, auto, manufacturing, food, retail, and real estate. International news, the government, and the economy also frequently make their way into the newsletter.
• An easy-to-read summary of the stock markets
• An earnings announcement calendar for the week
• Sponsored content relating to a useful service or product
• A news quiz

What Morning Brew does especially well - and why it's popular among millennials in particular - is holding the limited attentions of its readers through a personable tone and easy-to-read format.

It's organized well and broken down into sections, which are often further split into bullet-pointed facts and insights. A GIF or two scattered in the newsletter is not an uncommon sight, and brainteasers or word puzzles also keep things interesting.

Founders Alex Lieberman and Austin Rief started Morning Brew to help their fellow students understand the business world without confusing them or putting them to sleep.

Its readership has since expanded past the college student, but the desire for engaging and relatable, yet useful and informative content remains the same. After taking a few minutes to read Morning Brew, you feel like you've just had a chat with your friend who reads all the major papers cover to cover and tells you all the highlights.

It's free to subscribe to and read Morning Brew. To unlock access to its weekend newsletter, Light Roast, and earn other rewards, you can refer your friends to subscribe as well.

Subscribe to the Morning Brew newsletter here

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