This investment bank presentation breaks down the complicated digital ad industry in 2016

After demystifying the multi-billion digital marketing industry in a presentation last year, the investment bank LUMA Partners has just released its annual State of Digital Marketing presentation.

This year it covers LUMA's views on the market, five industry trends - including the rise of artificial intelligence - and the future of the ecosystem with a specific focus on digital marketing.

The investment bank has allowed Business Insider to publish its annual presentation, again.

This year you can expect to learn a lot about the convergence of the ad tech (marketing) and martech (technology) industries through a lot of M&A activity.