+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

This Smartphone Pricing Chart Shows Apple Is Fighting An Unstoppable Force

May 28, 2014, 21:17 IST

Kleiner Perkins partner Mary Meeker has some bad news for Apple in her big "2014 internet trends" slideshow: The company appears to be fighting an unstoppable force in the smartphone market by continuing to charge around $700 for the iPhone when average phone prices have slipped to around $300.

Advertisement

Average global phone prices are heading inexorably down, according to Meeker's data. Just like computers, the price of technology declines rapidly over time.

Meeker's chart dovetails neatly with an internal Apple document that surfaced in its recent patent litigation with Samsung. That document showed how all the growth in smartphones was coming in the sub-$300 price range. The document was titled, "Consumers want what we don't have."

Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

Here's Meeker's chart:

Kleiner Perkins / Slideshare

Advertisement

And here's Apple's:

Federal courts

Next Article