This Social Enterprise Acts Like Extended Family, Offers Comprehensive Elder Care
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If This is precisely where
Who runs WhenAt60 Solutions (www.whenat60.com): A team of former corporate honchos from IT and finance space, led by
What inspired the venture: The current social situation in India and the numerous problems faced by the senior citizens here. “They have some specific needs, both social and otherwise,” observes Joydeep. “These could be as simple as having someone to talk to or participating in events with like-aged and like-minded people. Or they could be complicated ones like
That was the key reason behind this initiative and the founders decided to focus on the educated, urban people at first as they are often fending for themselves. “Their children are mostly
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What’s the pitch: To help senior citizens ‘rejoice life and not retire from it.’ WhenAt60 Solutions endeavours to bring vital information, key services and essential products to senior citizens to strengthen and prolong productive and
How it works: If you are seeking these services for yourself, your friends or loved ones, the access points are many. There’s the website, social media, referrals and word-of-mouth that bring service seekers to WhenAt60 Solutions. Getting a membership is quite simple and each member can choose from more than 32 complimentary and
The start-up has also initiated a unique
Claim to fame:
Show me the money: As of now, it is a self-funded initiative with revenues coming from annual membership fees and corporate sponsors. In addition, the start-up is looking for alliances with like-minded organisations who want to help senior citizens. “We have started in a small way but hope to break even by the end of 2014,” says Joydeep. The company will also expand its operations to
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Biggest challenge: Reaching out to more people and pinpointing their needs are going to be tough. The target spectrum is 10% of the country’s population, but that size is more than the population of some countries like the UK, France, Italy, Germany, Thailand and South Korea. To cater to such a huge number is no easy task but WhenAt60 Solutions is committed to do its best. But what about
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