Tired of tracking fashion trends? Myntra’s Artie robot will now help you out.

Who don’t look fashionable and stylish every day when they have plethora of fashion retailers catering to their fashion demands conveniently, every single day. And soon, a robot would help you find the best match for yourself. No, we ain’t kidding. The online fashion retailer Myntra has already developed such a robot character.

Named Artie, the robot powered by artificial intelligence will represent the recently-launched in-house Moda Rapido brand of Myntra.

As per the company officials, the brand is capable of offering new styles and designs every week, through out the year. The software will scan all the fashion trends that people are looking for over the internet and with the help of this data, the company will develop those styles.

Gautam Kotamraju, senior vice president for new initiatives at Myntra says, "We will bring new products every week. We will react to everything that is selling well, go back and make it, and bring it for our customers in 20 days. We have a nimble supply chain which allows us to do so."

According to an Economic Times report, it took around eight months for a 25-member team to develop this brand in the company headquarters in Bengaluru. The online marketplace owned by Flipkart used a computer vision for the machine to learn fashion and its attributes and had a few design specialists who helped the machine to learn.

"Our artificial intelligence tells us what material we have on one side and what people are liking on the other side and therefore it puts across a basic skeletal framework together for the in-house designers, who would then tweak the designs according to the demand," Kotamraju added.

Industry biggies like Snapdeal and Flipkart are aggressively working on the technological front to engage with more and more consumers. Market leader Flipkart recently introduced Ping, a messaging platform where users can have a real time discussion with friends and fashion experts.

Flipkart also introduced the feature called image search, where users can upload an image of the product they are looking for and as a result, they’ll get similar products available online.

Rival Snapdeal has introduced findmystyle.in, a tool that filters the wide catalogue of apparels and footwear to show the most relevant products without the traditional way of using filters like keywords, brands, price, etc.

Ganesh Subramanian, head of new initiatives at Myntra while naming the upcoming technology the ‘Insta Trend’ said, "Whatever products you see under the Moda Rapido brand are based purely on (artificial) intelligence and there are no designers involved in the process.”
Image: facebook.com/myntra