TV Everywhere Is Exploding In The US
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US TV And Cable Networks Are Increasing Their TV Everywhere Offerings (IHS)
Research firm IHS recently surveyed the current state of TV everywhere at the four major US TV Networks as well as at their premium cable network subsidiaries. IHS found that NBCUniversal is leading the pack in providing consumers access to TV content on smartphones and tablets, with 15 of its 18 channels having a TV Everywhere feature.
IHS also found that TV Everywhere is starting to expand beyond simply iOS and Android smartphones and tablets. High-growth platforms include Smart and connected TVs as well as video game consoles like Xbox.
For now, live TV streaming from a linear video feed is largely limited to in-home use, which explains the increased availability on smart TVs and game consoles. However, video-on-demand options remain the top consumer choice for on-the-go streaming via mobile devices.
By expanding their TV Everywhere features, TV networks and their premium network subsidiaries are bringing back a significant portion of their audience they may have lost thanks to the growing US consumer trend of cord cutting. TV Everywhere essentially lets hold onto their content distribution. Read >
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