UPS deleted a viral tweet about shredding children's letters to Santa Claus

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UPS promised to shred letters to the North Pole.

• UPS deleted a viral tweet about shredding letters addressed to Santa Claus. 
• On Sunday, the brand tweeted: "If your child addresses a letter to the North Pole, you can leave it with us. We do shredding." 
• The tweet had been retweeted close to 5,000 times and liked more than 15,000 times when it was deleted on Monday afternoon. 

UPS has deleted a viral tweet about shredding letters to Santa Claus. 

On Sunday, the brand tweeted: "If your child addresses a letter to the North Pole, you can leave it with us. We do shredding." 

Over the next day, the tweet quickly went viral, with almost 5,000 retweets and more than 15,000 likes. 

USP Twitter

Then, at roughly 2:20 p.m. ET on Monday, the tweet was deleted. 

The deletion came after UPS' tweet prompted backlash and horror on Twitter. Shredding letters addressed to Santa Claus' North Pole address is, after all, pretty dark. 

The person running UPS' Twitter account also appeared to struggle to distinguish backlash to the tweet from more general issues customers were dealing with. 

UPS did not immediately respond to Business Insider's request for comment on the now-deleted tweet.