Urban Outfitters is getting into the restaurant business - here's what it's like to eat there
The Gorbals
The retailer announced earlier this month that it purchased several restaurants from the Philadelphia-based Vetri Family, including the fast-casual chain Pizzeria Vetri.
Investors appear wary of the acquisition. On the day it was announced, the company's stock fell 7%.
As an Urban Outfitters customer and pizza-lover, I decided the best way to see how the investment would play out would be to go to the source - an existing restaurant located inside an Urban Outfitters.
In 2014, Space Ninety 8, an Urban Outfitters concept store, opened in Williamsburg, Brooklyn. On the third floor of the location is the Gorbals, the second restaurant of its name. Ilan Hall, of "Top Chef" fame, opened the first of the Gorbals in Los Angeles in 2009.
The combination of Urban Outfitters and a destination restaurant seems bizarre, whether it be the Gorbals or a Pizzeria Vetri. So, I decided to check it out myself.
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