›Terry Peigh of IPG on changing marketing landscapes at the launch of FCB's ‘New consumers, new war, new rules’ study
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advertising02:05Terry Peigh of IPG on changing marketing landscapes at the launch of FCB's ‘New consumers, new war, new rules’ studyTerry Peigh, the Managing Director of the IPG Group briefs the marketing community and media on what cha...nges the digital revolution has brought about in paradigms and behaviour of consumers. Peigh further tells us how Indian consumers are changing and demanding 'more than ever.' Thus, brand-building should 'no longer be solely the marketing department's responsibility now.'