Walmart is rolling out unlimited grocery delivery for a $98 fee to 1,600 stores nationwide
Lucas Jackson / Reuters
- Walmart is rolling out unlimited grocery deliveries for a $98 annual fee in more than 1,600 stores.
- The service, called Delivery Unlimited, allows customers to avoid the per-order fee (which typically costs up to $9.95) and instead pay a flat charge of $12.95 monthly or $98 annually.
- Other similar services, such as Shipt and Instacart, cost $99 annually. Amazon Prime costs $119 annually.
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The service will be available in more than 1,600 stores, reaching more than 50% of the US, by the end of the year, the company said Thursday.
Walmart typically charges customers a grocery delivery fee of $7.95 to $9.95 per order.
The new service, called Delivery Unlimited, allows customers to avoid the per-order fee and instead pay a flat charge of $12.95 monthly or $98 annually.
Walmart also offers free curbside pickup for online grocery orders at 3,000 stores.
The company said it relies on more than 45,000 personal shoppers to fulfill its grocery pickup and delivery orders.
Delivery Unlimited provides a cheaper option for Walmart customers who want to order groceries for delivery more frequently than once a month.
For other customers, Walmart will continue to offer the option of paying a per-order fee.
The cost of Delivery Unlimited is competitive with other similar options, such as Shipt and Instacart, which are both $99 annually.
Amazon Prime is considerably more expensive, at $119 annually, but it offers more than unlimited grocery deliveries. Prime also includes free delivery on millions of non-grocery items and access to Prime Video, ebooks, and more.