+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Walmart Is Trying To Make Us Cry With This Ad About A Disabled Factory Worker

Mar 19, 2014, 23:42 IST

After "Dirty Jobs" host Mike Rowe received death threats for starring in a Walmart commercial touting the company's commitment to American manufacturing, and after the company used Canadian rock band Rush in an ad celebrating the American worker, the retail giant decided to choose a spokesperson even its most fervent critics will hesitate to find fault with.

Advertisement

In an ad posted Friday on the company's YouTube page, Walmart highlights the moving story of Patrick, a man with mental and physical disabilities who triumphs over his ailments to earn a job at a toy factory.

Watch below as Patrick describes his journey from not being able to walk to manning a machine on the factory floor:

The ad continues Walmart's "Work is a Beautiful Thing" campaign, which seeks to shift the focus from the company's much-maligned labor practices to the fulfillment people like Patrick get from their manufacturing jobs.

Advertisement

As stated during previous ads in the campaign, which is being run by the ad agency Saatchi & Saatchi, Walmart has pledged to purchase $250 billion of American-made products over the next 10 years.

According to the video's YouTube description, Patrick works at a factory owned by toy manufacturer Little Tikes. Walmart's official Twitter account retweeted a tweet that identified the commercial's star as Pat Gallagher of Akron, Ohio.

Next Article