We compared McDonald's new Chick-fil-A killer to the real thing - and the winner is unmistakable
Hollis Johnson/Business Insider
- The fast-food value wars are heating up again, and McDonald's has introduced a new chicken sandwich on its $1 $2 $3 menu.
- It's almost a carbon copy of Chick-fil-A's classic chicken sandwich.
- But - surprise - it's just not as good as the original.
McDonald's new value menu has reignited the fast-food wars, but there's yet another battle brewing because of it.
On the three-dollar tier of the menu sits the new Classic Chicken Sandwich, which almost anyone can see is a direct stab at Chick-fil-A's classic chicken sandwich.
Fried chicken and pickles on a bun: a simple and iconic item that the Southern chicken chain has mastered, and that other chains constantly try to replicate with the same level of success.
While it wasn't a direct parallel, McDonald's has tried to attack Chick-fil-A's iron grip on the chicken sandwich market before, with the Buttermilk Crispy Chicken sandwich. But Chick-fil-A's strengths - simplicity and quality - helped it come out on top in the end.
And recently, McDonald's unveiled a revamped chicken tender that was surprisingly good - it didn't win against Chick-fil-A, but it came close. McDonald's is clearly on the chicken warpath, and Chick-fil-A seems to be the main target.
This new sandwich, however, is as close as McDonald's can possibly get to Chick-fil-A's formula. But can the Golden Arches match Chick-fil-A's quality? Or will it be another fowl disappointment?
The Future of Retail 2018 by the BI Intelligence Research Team.
Get the Slide Deck Now »
- Having an regional accent can be bad for your interviews, especially an Indian one: study
- Dirty laundry? Major clothing companies like Zara and H&M under scrutiny for allegedly fuelling deforestation in Brazil
- 5 Best places to visit near Darjeeling
- Climate change could become main driver of biodiversity decline by mid-century: Study
- RBI initiates transition plan: Small finance banks to ascend to universal banking status
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market