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We visited teen retail's hottest lingerie brand and saw why it's stealing customers from Victoria's Secret

Mallory SchlossbergSep 8, 2015, 22:38 IST

Hollis Johnson/Business Insider

For awhile, Victoria's Secret's super sexy marketing worked.

But many women no longer relate to this unrealistic standard of beauty.

Now, a competitor has emerged - Aerie, an offshoot from American Eagle.

Aerie stopped airbrushing its models in 2014. Since the company made that decision, sales have soared, outpacing Victoria's Secret's gains.

A walk around both stores' New York City locations shows just how drastically different the two brands are.