Why do new businesses need sales enabler?

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If there’s a one line answer to this, it would have been - a sales enabler helps in Consultative Sales, Customer Focus, Return on Investment.

While you may be good at strategizing things, sales enabler helps you to execute it better.

A business needed to manage hygiene in retail stores in order to drive better consumer experience across the cross-section of India. And then needed it for across 200+ exclusive stores and 115+ LFR (large format retail) and MBO (multi-brand outlets) combined. The company needed to enable real time access of information in order to impact decision making. It was also important to effectively engage client's internal stakeholders in program execution in order to ensure successful progress monitoring.

And that’s when Denave appeared in the scene. An organization specialized in enabling sales for new businesses, Denave created a methodological approach to the program that would result in the desired Return on Investment. It managed the program end-to-end including project concept design, manpower deployment, management, automation implementation (including Hosting, L1 User Support, L2 and L3 System Support) and sustained training to the field force 25 retail executives were deployed in a hub and spoke model to cover the set of assigned stores. A process chart was created to ensure effective and timely coverage. The essential parameter to enhance customer experience was to ensure adherence to corporate guidelines in these stores.

This entailed Planogram adherence as well as issue tracking and resolution. An online reporting tool was created utilizing Denave's proprietary platform ReX (Retail Excellence), a handheld based platform to enable Sales force Automation aimed at capturing and generating real time data using GPS/GPRS technology thereby reducing information latency and enabling real time decision making.
When you talk to Snehashish Bhattacharjee, the global CEO and co-founder of the 18 year old company, he won’t scare you with such humongous modus operandi. Rather he would assure you that once you hand over the back end job to a sales enabler, you can invest more time on other activities. Talking exclusively to Business Insider, Bhattachrajee said, the sales enabler is a team of strategic sales experts who understand what it takes to make businesses successful and generate sales.

“We have been providing sales enablement services for over 18 years now and we understand the industry pulse and what it takes to be profitable in the marketplace. With our blended approach of tele, feet-on-street and technology enabled platforms, we understand the requirements and therefore devise mechanisms to bridge the existing gaps and drive profitability,” said he.

Over the years, Denave has built multi-industry cross-geography expertise partnering with global businesses, thanks to its reach spanning 5 continents, 50+ countries, and 500+ cities globally.
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