YouTube is killing off its unskippable 30-second ads
Feb 20, 2017, 16:56 IST
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The company will instead push its other unskippable ad formats, including the 6-second ad unit it launched in April and its 20-second ads.
A Google spokesperson told Business Insider: "We've decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers."
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According to YouTube, more than half of its video views come from mobile users, where a 30-second ad can negatively affect consumers with a smaller data plan.
The video sharing website also faces competition from Facebook, which began testing mid-roll ads, allowing advertisers to insert ads after users have watched 20 seconds of a video, earlier this year.
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