A new survey reveals almost 80% of millennials would rather lose the ability to make phone calls completely if it meant getting unlimited data

Advertisement
A new survey reveals almost 80% of millennials would rather lose the ability to make phone calls completely if it meant getting unlimited data

1950s businesswoman on phone

George Marks / Retrofile / Getty Images

Advertisement
  • Millennials know what they want out of their phone, and it has nothing to do with making traditional calls.
  • A majority of the 1,180 millennials and Generation-Z respondents surveyed said they would rather have unlimited data and give up calling altogether than the other way around.
  • There are a number of alternative communication methods users would have to pay to use if they chose the latter, and most people - particularly younger generations - hardly make the calls to justify needing unlimited minutes.

Phone calls could be a thing of the past, if millennials had their way.

While it isn't a lost communication method for everyone, younger generations see it as a dispensable feature, and view data as non-negotiable: a smartphone without a phone still has countless purposes, after all, while a smartphone without data is just a phone.

Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

And given the option between no calling and no data, 78% of millennials (ages 18 to 34) said they would prefer to sign up for a phone plan with no calling and unlimited data over a plan with no data and unlimited calling, according to a survey conducted by app-based phone service Visible.

The trend is a product of stronger networks and their ability to seamlessly support other methods of communication like messaging and video calls without a hitch, negating the need for a calling feature altogether. Another large factor at play is social media, which not only requires data but is now accessed almost entirely via mobile - some of the newer platforms like Instagram and Snapchat aren't even built out completely for desktop.

Advertisement

But it isn't always about keeping in touch: About a third of respondents said they download new apps about once a month and 12% said they download new apps weekly. Most respondents were also well-aware that Netflix and Spotify were partially to blame for their data use; probably why 74% said they would opt for a flat rate plan rather than pay for what they actually use.

Most of the millennials and Generation Z (ages 18 to 22) participants surveyed claimed to be fairly knowledgeable about their cell phone plan, and it looks like they know what they're looking for in the fine print: data, data, and more data.

{{}}