AMAZON CEO: Books Today Are Too Expensive
Michael Seto/Business Insider
Bezos thinks $30 is too expensive for a book, since most books are competing for your attention with content that's free or less expensive.
This could include anything from a blog to a video game to a mobile app, according to Bezos.
The bottom line, he says, is that books aren't only competing against other books anymore, so the pricing should reflect that.
"If you realize that you're really competing against 'Candy Crush,' you'd say, 'Gosh, maybe we should think about reducing friction on long form reading. That's what Kindle has been about from the very beginning."
Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- An Ambani disruption in OTT: At just ₹1 per day, you can now enjoy ad-free content on JioCinema
- In second consecutive week of decline, forex kitty drops $2.28 bn to $640.33 bn
- SBI Life Q4 profit rises 4% to ₹811 crore
- IMD predicts severe heatwave conditions over East, South Peninsular India for next five days
- COVID lockdown-related school disruptions will continue to worsen students’ exam results into the 2030s: study
- India legend Yuvraj Singh named ICC Men's T20 World Cup 2024 ambassador