Dell to double its market share in all-in-one PC category in India
Advertisement
Advertisement
Tech major According to an ET report, Dell today launched its new portable AIO at Rs 36,990.
"In the last few months, we have introduced models in the category and now we have four AIO models in our portfolio. We are aiming to double our market share from 14%-15% currently over the next 12 months," Dell India Vice-president Consumer & Small Business
Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More
At present, other big players include HP and Lenovo. "The AIO category is growing at a strong pace of 60%-70% at about 50,000 units a quarter. Now, with a portfolio of products, we can compete more aggressively in the segment," he said.
It should be noted that PC shipments touched 9.6 million units in 2014, down 16.5% compared to 2013, according to research firm IDC.
Advertisement
The IDC has projected that the overall
"As India moves towards a much-awaited digital transformation, our focus rests on driving awareness and access to technology which we believe is imperative to building a 'Skill India'," Krishnakumar said.
Image: Indiatimes.com
Advertisement
- Having an regional accent can be bad for your interviews, especially an Indian one: study
- Dirty laundry? Major clothing companies like Zara and H&M under scrutiny for allegedly fuelling deforestation in Brazil
- 5 Best places to visit near Darjeeling
- Climate change could become main driver of biodiversity decline by mid-century: Study
- RBI initiates transition plan: Small finance banks to ascend to universal banking status