Facebook's Messenger app is about to get a lot better

Facebook CEO Mark Zuckerberg just announced Messenger Platform - which means developers will be able to build more functionality directly into the Messenger app.

This means it'll be easier to insert different types of content directly into Facebook messages.

Screenshot

But it's not just about communicating with your friends. Facebook wants you to be able to reach different services through its messenger app too. So, for example, you'd be able to track packages from directly within the app, too. This means you won't have to leave the app to perform a lot of different tasks.

Complimentary Tech Event

Transform talent with learning that works

Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

Here's how it works: You'd tap three dots toward the top of the screen to see which apps you can use within Facebook Messenger. You can install apps directly from within Messenger too.

Screenshot

In the demo, we see Giphy being installed into the Messenger app.

Screenshot

Once you choose the right GIF, you're taken directly back to your conversation.

Screenshot

Another app that works with Messenger lets you customize fonts and create messages that move.

Facebook

ESPN is partnering with Facebook, too, so you can find sports clips easily and embed them into a message.

Facebook

Developing...