Google just announced a $400 smart speaker, Google Home Max, to compete with Apple's HomePod

Google's got a new smart speaker that's targeting the high-end speaker market: It's called Google Max, and it costs $400.

It looks a lot like a Sonos Play 5 speaker:

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And there's a good reason for that!

Google Home Max is a high-end speaker aimed at people who care more about sound quality than cost. If you're balking at the $400 price, that's probably because this speaker isn't meant for you. Google showed off the speaker by trotting out Diplo, a DJ who's especially famous among audiophiles.

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