Here's The Real Reason Apple's iPad Sales Are So Awful
Business Insider Intelligence
Why, of all Apple's products, has the iPad turned into such a sales stinker?
The counterintuitive answer may be that the iPad is losing sales because it is too good.
People use their iPads for a long time, and don't replace them as quickly as competing tablets, according to Benedict Evans, an analyst at Andreessen Horowitz. Using numbers published by Google about its Android tablet user base, and comparing them to Apple's published numbers, Evans concluded that an iPad's useful life is twice as long as an Android tablet's is. iPads are actively used by an average consumer for more than two years, Evans says, whereas Android tablets are often abandoned on average after less than a year:
... Android tablets have an average active life of a little under a year. Or, that they have a life of more like two years (say) but half of them are inactive.
Conversely, it's pretty clear that the active life of an iPad is if anything too long, from Apple's point of view - at least two years and probably longer. Apple has sold 143m iPads in the last two years and 196m in the last three.
That, in turn, implies that each iPad unit sale is worth 2x more active devices over time than an Android tablet sale - before looking at actual usage.
Evans admits his numbers have holes in them - Google doesn't publish unit sales or Android activation numbers on a regular basis. So it's an estimation. But it dovetails with what we've heard anecdotally - that once people get an iPad, they keep it, and don't feel the need for a new one for a long, long time.
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
- Catan adds climate change to the latest edition of the world-famous board game
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- JNK India IPO allotment – How to check allotment, GMP, listing date and more
- Indian Army unveils selfie point at Hombotingla Pass ahead of 25th anniversary of Kargil Vijay Diwas