John Lewis just released its Christmas advert starring a bouncing dog named Buster
John Lewis
"Buster the Boxer" - set to a cover version of the song "One Day I'll Fly Away," recorded by British band Vaults - tells the story of a dog and his family at Christmas.
A little girl called Bridget is given a trampoline for her festive gift and all Buster wants to do is bounce on it.
The advert was created by ad agency adam&eveDDB, while the media planning and buying was overseen by Manning Gottlieb OMD. It was directed by Dougal Wilson, who has been at the helm of three other John Lewis adverts.
In a press release, John Lewis customer director Craig Inglis said: "2016 has certainly been quite a year, so we hope our advert will make people smile."
Watch the advert in full here:
Every year the British retailer partners with a charity on the ad campaign. This year it has chosen The Wildlife Trust "as the story brings to life some of Britain's most-loved wildlife."
Launched online, the advert will make its television debut on Sky, before airing on ITV at around 9.15 p.m. on Thursday. The advert will launch with the hashtag #BusterTheBoxer.
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
- Catan adds climate change to the latest edition of the world-famous board game
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- JNK India IPO allotment – How to check allotment, GMP, listing date and more
- Indian Army unveils selfie point at Hombotingla Pass ahead of 25th anniversary of Kargil Vijay Diwas