San Franciscans are obsessed with this colorful Instagram paradise - we went inside

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san francisco the color factory 12 Melia Robinson/Business Insider

If you live in San Francisco, your Instagram has undoubtedly lit up in Technicolor in recent days. The city is going wild for a new pop-up museum, The Color Factory .

The candy-coated exhibit includes 15 interactive "experiences" - each centered on a different color - spread across two stories and 12,000 square feet. It runs through September, but good luck getting tickets. The Color Factory has sold out for the month of August, and scalpers on Craigslist are selling tickets, originally priced at $32, for as much as $175 a pop.

We stepped into The Color Factory to see what the buzz is about.

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The Color Factory is an explosion of fun worth experiencing — if you can get tickets.

The Color Factory is an explosion of fun worth experiencing — if you can get tickets.

We worked up a sweat swimming in the ball pit. Fortunately, these impossibly cute soft-serve ice cream cones (available in banana, vanilla, and twist) were being served.

We worked up a sweat swimming in the ball pit. Fortunately, these impossibly cute soft-serve ice cream cones (available in banana, vanilla, and twist) were being served.

This room had the most cleverly placed camera — suspended from the ceiling!

 

Ferney told us it was filled with "a bajillion" balls. After digging further, we learned there are approximately 207,000 balls inside. It made the one at Chuck E. Cheese's look sad.

Ferney told us it was filled with "a bajillion" balls. After digging further, we learned there are approximately 207,000 balls inside. It made the one at Chuck E. Cheese's look sad.

The grand finale at The Color Factory is a larger-than-life ball pit washed in yellow.

The grand finale at The Color Factory is a larger-than-life ball pit washed in yellow.

British artist Tom Stayte embraced the selfie in his installation. A printer at the room's center spit out real posts from Instagram tagged with the word "#selfie."

British artist Tom Stayte embraced the selfie in his installation. A printer at the room's center spit out real posts from Instagram tagged with the word "#selfie."

Plus, the momentary vanity is so worth the 'gram.

Plus, the momentary vanity is so worth the 'gram.

It seemed that literally everywhere, people were taking photos. But that's part of the goal. At The Color Factory, you can take selfies without fear of judgment from onlookers.

It seemed that literally everywhere, people were taking photos. But that's part of the goal. At The Color Factory, you can take selfies without fear of judgment from onlookers.

My personal favorite was the confetti room, where bits of paper fell from the ceiling and piled on the floor. We staged confetti-fights, made snow angels, and "made it rain."

My personal favorite was the confetti room, where bits of paper fell from the ceiling and piled on the floor. We staged confetti-fights, made snow angels, and "made it rain."

The ribbons were so densely packed, you could easily get lost inside.

The ribbons were so densely packed, you could easily get lost inside.

Swedish artist Jacob Dahlgren created a (very popular) installation made of up 10,000 multi-colored ribbons hanging from the ceiling in a grid.

Swedish artist Jacob Dahlgren created a (very popular) installation made of up 10,000 multi-colored ribbons hanging from the ceiling in a grid.

The green room took the adult-coloring phenomenon to new lengths. Ferney said they have to paint the room white and fill in a stencil for a fresh canvas every few days.

The green room took the adult-coloring phenomenon to new lengths. Ferney said they have to paint the room white and fill in a stencil for a fresh canvas every few days.

Ferney, the creator, had her heart set on getting holographic flooring for the disco room. The only supplier she could find was a gentleman's club located on the Las Vegas Strip.

Ferney, the creator, had her heart set on getting holographic flooring for the disco room. The only supplier she could find was a gentleman's club located on the Las Vegas Strip.

We found another "photo booth" and stopped to take a picture.

We found another "photo booth" and stopped to take a picture.

Berry-colored balloons in the blue room reminded us of storm clouds in a night sky.

Berry-colored balloons in the blue room reminded us of storm clouds in a night sky.

The bricks slid out from the wall and could be arranged any which way.

The bricks slid out from the wall and could be arranged any which way.

I channeled my inner child while playing with an oversized reproduction of the Lite Brite toy.

I channeled my inner child while playing with an oversized reproduction of the Lite Brite toy.

Some of the installations have deeper meaning behind them. Bay Area artist Tosha Stimage uses the color orange as an analogy for black identity in her works. She collected goldfish, cheese puffs, and other orange objects for an installation at The Color Factory.

Some of the installations have deeper meaning behind them. Bay Area artist Tosha Stimage uses the color orange as an analogy for black identity in her works. She collected goldfish, cheese puffs, and other orange objects for an installation at The Color Factory.

We learned it was pretty difficult to take a bad selfie here. A perfect storm of bright lighting, cool backdrops, and kitsch made no filter necessary in our eventual Instagram posts.

We learned it was pretty difficult to take a bad selfie here. A perfect storm of bright lighting, cool backdrops, and kitsch made no filter necessary in our eventual Instagram posts.

Next, a man in a yellow jumpsuit (hello, "Breaking Bad") served us gothic lemonade.

Next, a man in a yellow jumpsuit (hello, "Breaking Bad") served us gothic lemonade.

On the way out, we snagged Chantal Guillon macarons from a pinwheel-turntable.

On the way out, we snagged Chantal Guillon macarons from a pinwheel-turntable.

This room was a delight for the eyes and the nose. A "scratch-and-sniff" wall contained scents like "the perfect Christmas tree," my grandmother's perfume," and bubble tape.

This room was a delight for the eyes and the nose. A "scratch-and-sniff" wall contained scents like "the perfect Christmas tree," my grandmother's perfume," and bubble tape.

With a quick scan, the cameras send the photos straight to our inboxes.

With a quick scan, the cameras send the photos straight to our inboxes.

First, we registered with The Color Factory and received our polka-dotted ID cards. We could use the cards to active the cameras scattered throughout.

First, we registered with The Color Factory and received our polka-dotted ID cards. We could use the cards to active the cameras scattered throughout.

We descended the rainbow-clad staircase and prepared to enter a world of color.

We descended the rainbow-clad staircase and prepared to enter a world of color.

This is one museum where you won't be publicly shamed for taking photos.

This is one museum where you won't be publicly shamed for taking photos.

Jordan Ferney, creator of lifestyle blog Oh Happy Day and the brains behind The Color Factory, told Business Insider that everything from the lighting temperature to the high-end cameras placed strategically across the exhibition, was conceived with Instagrammers in mind.

It comes on the heels of the Museum of Ice Cream, a pop-up exhibition that started in New York and spread to the West Coast over the summer. It sparked its own social-media mania.

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