The $1.5 billion startup that's called the 'Apple of gaming' recently opened up its first store in the US - take a look inside

Business Insider/Eugene Kim

If you're not a gamer, you've probably never heard of Razer.

But this Irvine-based startup, last valued at $1.5 billion, is a huge deal among PC gamers. Its high-quality gaming devices, sleek designs, and high prices have earned it the nickname the "Apple of the gaming industry."

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Razer recently opened its first US retail store in downtown San Francisco. Not surprisingly, its famously fanatic fans showed up in droves on the day it opened, creating a long line that went around the entire building.

We had a chance to visit the store this week to see what the hype is all about: