These are the top artists that rule Christmas music

Continue reading

Michael Buble

Getty/Vittorio Zunino Celotto

Michael Buble rules Christmas

If you've already begun to hear Christmas music pop up in retail stores this year, you aren't alone.

The start date for Christmas music season has been pushed back over the years, according to Magnus Ryden, who heads up content for Spotify-backed Soundtrack Your Brand , a startup that provides music for businesses.

Ryden says a few years ago, the season began in earnest the first week of December, but now some businesses are rolling out the Christmas tunes even before Thanksgiving.

This might work to get the Christmas - and gift-shopping - spirit going earlier, but it can be grating for retail employees. "We s tart to get complaints [from employees] the first and second week of December," Sven Grundberg, SYB's VP of communications, explains. Their professional advice for retailers: mix it up a bit, don't just have the same exact covers. "Think about your employees," Grundberg adds. (Here's an " Indie Christmas " playlist SYB recommends).

As to which artists rule Christmas, SYB looked at data from over 30 million song streams from six countries last year, and found that Michael Buble was the undisputed winner. He was followed by Justin Bieber and Mary J. Blige, though old favorites Frank Sinatra and Bing Crosby made the top bunch.

Grundberg says that while newer artists record Christmas music, producing an original Christmas hit that isn't a cover is extremely difficult. He considers the last big one to be Mariah Carey's "All I Want for Christmas Is You," which was released in 1994.

Here's a chart of SYB's Christmas artist power ranking:

Michael Bublé

Soundtrack Your Brand

And here is a look at the top Christmas songs:

unnamed

Soundtrack Your Brand

Ryden says that in SYB's experience working with clients, retail stores begin playing Christmas music earlier than restaurants. But there's two places you're a lot less likely to hear it : the spa and the gym.

NOW WATCH: How practicing gratitude helped one woman cure herself of migraines that had plagued her for years

Follow Business Insider on

Comments ()

X
Sort By:
Be the first one to review.
We have sent you a verification email. To verify, just follow the link in the message