Blue Apron goes nowhere on its first day of trading

Blue Apron's first day of trading is over, and it finished pretty much where it started.

The stock traded up to $11 after debuting at $10, and ended the higher by just $0.01 at $10.01.

The company went public Thursday under the shadow of the recent Amazon-Whole Foods merger. The e-commerce giant is expected to use the grocery chain to beef up its food delivery service.

Complimentary Tech Event

Transform talent with learning that works

Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

Initially, Blue Apron shares were expected to price in the $15 to $17 range, but that range was lowered to between $10 and $11 on Wednesday morning.

Click here to read more about Blue Apron...

Markets Insider