Even with its flaws, Vine was too good for this world

This week, we received the somewhat surprising news that Vine, the creation and distribution platform for looping six-second videos, is shutting down soon. Though Vine was/is owned by Twitter and the videos have always embedded nicely into tweets, it had a separate app and website to create, edit and host everything.

So even though the news came as a surprise, it makes sense. The videos and the site will stay online (for now), but it's probably in Twitter's best interest to encourage its users to create videos using Twitter's built-in video tools. 

I don't think anyone will actually do that, but Twitter is allowed to dream.

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Anyway, Vine was a frustrating platform for a lot of reasons; its native editing tools were never great, searching for old Vines was always a hassle and much of what was promoted on the Discover page was terrible. You had to dig a little deeper to find value in Vine, but that made Vine special.

Here's why: