Here's a look at the huge Apple Watch spread in The Sunday Times

The Sunday Times/Facebook

The coverage includes two stories on the device in the British broadsheet's "Big Spring Issue" on March 1. (Apple Insider drew our attention to it.)

Apple's launch strategy for the watch is to position it as a fashion object rather than a new tech gadget. The company has given all its earliest media access to fashion and lifestyle titles rather than the tech press.

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Style went with a weird image of model Guinevere Van Seenus in make up that makes her face look like a clock, with the numbers on the clockface running backwards.

Journalist Claudia Croft seems sold on the idea of owning Apple's latest piece of kit. In the Style special she says she already has an "iPhone 6 and a vintage Rolex, but I want an Apple Watch like a four-year-old wants to eat cake at a birthday party."

Croft remarks that she's keen on the 18ct gold version, estimated to be priced at £4,000, and adds fashion icon Karl Lagerfeld also wants one.

JP Morgan analysts estimate Apple will sell 26 million watches after their release later this year.

Someone excitedly tweeted the inside of the feature yesterday:

The Times supplement, however, also notes the uncertainties around the product. Nobody quite knows how much it will cost at retail ($349 seems the most likely figure); or exactly when the Apple Watch will be released - in the US, the UK, and elsewhere.

Apple is likely to reveal more details at its"Spring Forward" event in San Francisco on March 9. 

Sunday Times / Instagram