'Influential Designer' Marc Newson Is Apple Genius Jony Ive's Latest Hire

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Jony Ive Bono Auction

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From left: Marc Newson, U2's Bono, and Apple designer Jony Ive.

Marc Newson will join Jony Ive's design team at Apple, according to Vanity Fair's Kia Makarechi.

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Ive called Newson "one of the most influential designers of this generation" in a statement to Vanity Fair. The two designers are reportedly close friends.

Newson and Ive have collaborated on projects before. Last year they designed this Leica camera for Bono's (RED) auction:

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John Ive Charity Camera Leica

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It took 55 engineers nearly 2,200 hours to make this special edition Leica.


Newson will work on projects outside Apple as well, according to Vanity Fair.

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It's also interesting to note that Newson has designed luxury watches, and even started his own watch brand.

His hire comes as Apple has begun positioning itself as a luxury brand. The tech goliath recently poached Burberry's CEO, Angela Arhendts.

Paul Deneve - now Apple's VP of Special Projects - came to Cupertino last year after serving as CEO of Yves Saint Laurent.