Inside the Bill Gates-backed startup on a mission to reinvent meat
Melia Robinson
The world's population could reach nine billion people by 2050.
The bad news for carnivores: There aren't enough resources on the planet to support sustainable animal agriculture at that scale. Raising chickens, pigs, and cattle already takes up 30% of the Earth's surface.
A number of companies are tackling the challenge with meat and dairy alternatives, but one stealthy startup out of Redwood City, California, has garnered buzz with a veggie burger it says is indistinguishable from real beef.
Impossible Foods recognizes that most veggie burgers resemble pan-fried Frisbees more closely than meat. Their mission to reinvent the burger targets the most ardent meat-lovers, with an offering that sizzles, smells, and even bleeds on the griddle.
The Impossible Burger became available at Momofuku Nishi in New York over the summer. Starting October 13, people on the West Coast can try the burger at three restaurants in San Francisco and Los Angeles.
Business Insider recently toured the lab and test kitchen at Impossible Food's headquarters to see how the future of plant-based meat comes together.
Next Story
2 states where home prices are falling because there are too many houses and not enough buyers
US buys 81 Soviet-era combat aircraft from Russia's ally costing on average less than $20,000 each, report says
A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
9 health benefits of drinking sugarcane juice in summer
10 benefits of incorporating almond oil into your daily diet
From heart health to detoxification: 10 reasons to eat beetroot
Why did a NASA spacecraft suddenly start talking gibberish after more than 45 years of operation? What fixed it?
ICICI Bank shares climb nearly 5% after Q4 earnings; mcap soars by ₹36,555.4 crore
