Microsoft's aggressive free upgrade campaign for Windows 10 hasn't led to a blowout success
Microsoft has been running a rather aggressive campaign to get people to take advantage of its Windows 10 free upgrade, constantly throwing pop-up ads at random moments. There's even a word for it: nagware.
But so far, the campaign hasn't seen the runaway success Microsoft may have been hoping for. As this chart by Statista shows, Windows 10 just surpassed the market share of Windows 8/8.1, which was poorly received, and still lags behind the user base of Windows 7 by a wide margin.
Although Windows 10 adoption hasn't blown people away, it's still shaping up to be one of the most popular products to come out of Microsoft in a long time. It's now installed on 300 million active devices and has seen faster adoption than any of its Windows predecessors.
It remains to be seen if its growth will keep up for the rest of the year. Microsoft's free Windows 10 upgrade offer ends on July 29, from which it'll cost $119 to get the new version of it.
Statista
- Biopharmaceutical mergers and acquisitions surge to new highs
- Coal's share in India's power generation capacity drops below 50% for 1st time since 1960s
- From adaptation to transformation – Lessons from Freecharge’s digital transformation
- Promising new brain-reading tech can decode internal speech, but can it give Musk’s Neuralink a run for its money?
- Rupee rises 4 paise to 83.47 against US dollar in early trade