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An MIT professor designed this supermarket of the future - take a look insidehttps://www.businessinsider.in/an-mit-professor-designed-this-supermarket-of-the-future-take-a-look-inside/designed-by-mit-and-built-by-italian-grocery-giant-coop-the-first-supermarket-of-the-future-recently-opened-in-milan-/slidelist/56487639.cms2017-01-12T01:41:12+05:30

An MIT professor designed this supermarket of the future - take a look inside

Jan 12, 2017, 01:41 IST

Designed by MIT and built by Italian grocery giant Coop, the first Supermarket of the Future recently opened in Milan.

The food there is not organized like a typical grocery store.

Foods made from the same ingredients are paired together. For example, grapes are next to the wine, and fresh tomatoes sit next to canned tomatoes.

Above the produce, there are long reflective screens.

When customers hold up an item, the screen's motion detector and Microsoft Kinect sensors recognize it, and then displays its nutrition facts, price, pesticides or fertilizers used in production, potential allergens, and details of its journey to the market.

Food sits on short bookcase-like shelves. The idea is that, since customers can see into the next aisle, they might strike up a conversation with a stranger.

Many people like quick trips to the grocery store. But Ratti hopes that shoppers will linger in the Supermarket of the Future.

He believes that data can help shoppers make more informed decisions about what they eat.

"I like to think that internet technologies can help us reconnect with the food chain," Ratti says.

In the future, Ratti expects to see more food markets and stores in general that provide not only products, but experiences too. His firm also helped design Eataly, the world's largest marketplace for Italian food.

"If you want, you can still buy an apple in one second. But if you have five more seconds you can find out more about it. And if you have 15 seconds, you might even see the video of the orchard where it was grown," Ratti says.

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