The 9 brands 'elite' wealthy Americans think do the most good for the world
(Red)/Instagram
Many companies say they want to do more for the world beyond making money - including work on systemic social, environmental, and economic problems.
The World Value Index, a report from brand consultancy Enso, reveals the companies that wealthy, college-educated people in the US believe are actually making an impact.
Enso asked 3,000 consumers about the top brands in the US, including McDonald's, Verizon, and Bank of America. A portion of these participants were what Enso calls "elites:" Americans with at least a college education who earn $100,000 or more as their personal annual income.
On a scale of 1 to 100, they rated the companies based on the following questions: "How aware are you of the brand's purpose or mission beyond making money?" "Is the brand's purpose or mission something that you would openly support and care about?" "And does the brand's purpose or mission motivate you to buy products or services from them?"
Companies with scores from "elite" Americans that deviate furthest from rankings by the general public are below:
- US buys 81 Soviet-era combat aircraft from Russia's ally costing on average less than $20,000 each, report says
- 2 states where home prices are falling because there are too many houses and not enough buyers
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- 9 health benefits of drinking sugarcane juice in summer
- 10 benefits of incorporating almond oil into your daily diet
- From heart health to detoxification: 10 reasons to eat beetroot
- Why did a NASA spacecraft suddenly start talking gibberish after more than 45 years of operation? What fixed it?
- ICICI Bank shares climb nearly 5% after Q4 earnings; mcap soars by ₹36,555.4 crore